| Titre : | The New rules of marketing and PR : how to use content marketing, podcasting, social media, ai, live video, and newsjacking to reach buyers directly |
| Auteurs : | David Meerman Scott, Auteur |
| Type de document : | texte imprimé |
| Mention d'édition : | 8e éd. |
| Editeur : | New York : John-Wiley, 2022 |
| ISBN/ISSN/EAN : | 978-1-119-85428-9 |
| Format : | 1 vol. (XVIII-462 p.) / couv. ill. en coul. / 23 cm |
| Note générale : | Index |
| Langues: | Anglais |
| Index. décimale : | 658.872 (Télémarketing et marketing direct (gestion)) |
| Catégories : |
Ouvrages > Sciences sociales > Economie - Gestion de l'entreprise - Finance - Commerce |
| Mots-clés: | Marketing Public relations (PR) Artificial intelligence : Marketing Social media : Marketing |
| Résumé : |
The New eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques as the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences, can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? the eighth edition of the new rules of marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications-all at a fraction of the cost of traditional advertising! The Latest edition of the new rules of marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The Most comprehensive update yet shows you details about the pros and cons of ai and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of. The Definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you gain valuable insights through compelling case studies and real-world examples the eighth edition of the new rules of marketing and PR: how to use content marketing, podcasting, social media, ai, live video, and newsjacking to reach buyers directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes. |
| Note de contenu : |
Table of contents: Introduction. I: How the Web has changed the rules of marketing and PR. 1- The Old rules of marketing and PR Are ineffective in an online world. 2- The New rules of marketing and PR. 3- Reaching your buyers directly. II: Web‐Based communications to reach buyers directly. 4- Social media and your targeted audience. 5- The Content‐rich website. 6- Marketing and PR in real time. 7- Artificial intelligence and machine learning for marketing and PR. III: Action plan for harnessing the power of the new rules. 8- You are what you publish: building your marketing and PR plan. 9- Growing your business: how marketing and PR drive sales. 10- Strategies for creating awesome content. 11- How to write for your buyers. 12- Social networking as marketing. 13- Blogging to reach your buyers. 14- An image is worth a thousand words. 15- Video and your buyers. 16- Audio content via podcasting and social audio. 17- How to use news releases to reach buyers directly. 18- Your newsroom: a front door for much more than the media. 19- The new rules for reaching the media. 20- Newsjacking your way into the media. 21- Search engine marketing. 22- Make it happen. |
| Côte titre : |
D8/21984-21985 |
Exemplaires (2)
| Cote | Support | Localisation | Disponibilité |
|---|---|---|---|
| D8/21984 | Livre | Bibliothèque centrale | Exclu du prêt Exclu du prêt |
| D8/21985 | Livre | Bibliothèque centrale | Exclu du prêt Exclu du prêt |
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