| Titre : | E-commerce and omnichannel strategies |
| Auteurs : | Ava Richardson, Auteur |
| Type de document : | document électronique |
| Editeur : | Bibliotex, 2025 |
| ISBN/ISSN/EAN : | 978-1-984697-08-0 |
| Format : | 1 vol. (314 p.) / ill. en coul.;couv. ill. en coul. |
| Langues: | Français |
| Index. décimale : | 658.8 (Gestion du marketing) |
| Catégories : |
Ouvrages > Sciences sociales > Economie - Gestion de l'entreprise - Finance - Commerce |
| Mots-clés: | Omnichannel Strategies E-commerce |
| Résumé : |
• Explores the rise of e-commerce and the shift towards omnichannel strategies to deliver seamless customer experiences across online and offline platforms. • Discusses the challenges and opportunities of integrating digital and physical retail channels to maximize reach and engagement. • Highlights the importance of data analytics and personalized marketing in driving e-commerce success. |
| Note de contenu : |
Table of contents: - Chapter 1: Introduction to E-commerce. - Chapter 2: Fundamentals of omnichannel retailing. - Chapter 3: Technology in E-commerce and omnichannel strategies. - Chapter 4: Customer-centric strategies. - Chapter 5: Marketing and promotion in omnichannel retail. - Chapter 6: Data analytics and insights. - Chapter 7: Supply chain and logistics management. - Chapter 8: Financial aspects and roi. |
| Côte titre : |
EB/119 |
Exemplaires (1)
| Cote | Support | Localisation | Disponibilité |
|---|---|---|---|
| EB/119 | Ebook | Bibliothèque centrale | Disponible |
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