| Titre : | Essentials of strategic management |
| Auteurs : | John Ericson, Auteur ; A. Policarpio, Auteur |
| Type de document : | document électronique |
| Editeur : | Burlington : Toronto Academic Press, 2025 |
| ISBN/ISSN/EAN : | 978-1-77956-703-1 |
| Format : | 1 vol. (240 p.) / ill. en coul.;couv. ill. en coul. |
| Langues: | Français |
| Index. décimale : | 658.403 (Gestion de l'information, prise de décision ) |
| Catégories : |
Ouvrages > Sciences sociales > Economie - Gestion de l'entreprise - Finance - Commerce |
| Mots-clés: | Strategic planning Political economy Business management |
| Résumé : |
This book provides a concise yet comprehensive overview of strategic management principles and practices. Topics include strategy formulation, implementation, competitive analysis, and corporate governance. The book emphasizes the strategic role of leadership and organizational culture. Real-world case studies and examples illustrate the application of strategic management concepts. It is ideal for undergraduate and MBA courses, offering a practical approach to strategic thinking and planning. |
| Note de contenu : |
Table of contents: 1- Introduction to strategic management. 2- Strategic directions for firms. 3- Strategy formulation. 4- Implementation strategies. 5- Evaluation and control. 6- Strategy in global environment. 7- The Five generic competitive strategies. 8- Strategies for competing international markets |
| Côte titre : |
EB/127 |
Exemplaires (1)
| Cote | Support | Localisation | Disponibilité |
|---|---|---|---|
| EB/127 | Ebook | Bibliothèque centrale | Disponible |
Accueil
