| Titre : | Marketing strategies in the digital age |
| Auteurs : | Gulab Chand Ram Jaiswal, Auteur ; Richa Gupta, Auteur ; Richa Gupta, Auteur |
| Type de document : | document électronique |
| Editeur : | Burlington : Society Publishing, 2025 |
| ISBN/ISSN/EAN : | 978-1-77956-615-7 |
| Format : | 1 vol. (405 p.) / ill. en coul.;couv. ill. en coul. |
| Langues: | Français |
| Index. décimale : | 658.872 (Télémarketing et marketing direct (gestion)) |
| Catégories : |
Ouvrages > Sciences sociales > Economie - Gestion de l'entreprise - Finance - Commerce |
| Mots-clés: | Marketing digital Internet marketing Marketing : Technological innovations |
| Résumé : |
This book covers the evolving landscape of marketing in a digital-first world including social media marketing, content creation, influencer strategies, and data analytics. It explores tools and platforms for reaching and engaging modern consumers. It illustrates successful campaigns and emerging trends in digital marketing. The book provides actionable insights for professionals seeking to leverage digital tools effectively. It is ideal for students and practitioners in marketing and business. |
| Note de contenu : |
Table of contents: - Chapter 1: Marketing environment in the digital transformation. - Chapter 2: Upgrading digital marketing strategy: strategic platform for digital marketing. - Chapter 3: Digital profiling and recognition of consumers. - Chapter 4: Coverage and arrival of digital information. - Chapter 5: Establishing a basis for continuous relationship. - Chapter 6: Making deals and profits in digital marketing. - Chapter 7: Big data marketing platforms. - Chapter 8: Content strategy of digital marketing. - Chapter 9: Organizational platform for digital marketing. |
| Côte titre : |
EB/162 |
Exemplaires (1)
| Cote | Support | Localisation | Disponibilité |
|---|---|---|---|
| EB/162 | Ebook | Bibliothèque centrale | Disponible |
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