| Titre : | Strategic international marketing |
| Auteurs : | Sunil Tiwari, Auteur ; Richa Tiwari, Auteur |
| Type de document : | document électronique |
| Editeur : | Burlington : Society Publishing, 2025 |
| ISBN/ISSN/EAN : | 978-1-77956-586-0 |
| Format : | 1 vol. (221 p.) / ill. en coul.;couv. ill. en coul. |
| Langues: | Français |
| Index. décimale : | 658.848 (Marketing international) |
| Catégories : |
Ouvrages > Sciences sociales > Economie - Gestion de l'entreprise - Finance - Commerce |
| Mots-clés: | Strategic international : Strategic |
| Résumé : |
This book deals with the complexities of marketing in a globalized economy, focusing on strategies for navigating diverse cultural, economic, and political landscapes. Topics include market entry strategies, global branding, and digital marketing trends. Case studies illustrate successful international marketing campaigns and the challenges of cross-border operations. The book emphasizes analytical tools and frameworks for decision-making in dynamic markets. It is designed for students and professionals in business, marketing, and international trade, offering practical insights into achieving competitive advantage globally. |
| Note de contenu : |
Table of contents: Chapter 1: Introduction to strategic international marketing. Chapter 2: Market research in international marketing. Chapter 3: Entry strategies in international marketing. Chapter 4: Developing marketing strategies for global markets. Chapter 5: Managing products and services in international markets. Chapter 6: International marketing ethics and corporate social responsibility. Chapter 7: Global brand management. Chapter 8: International marketing communication. Chapter 9: International marketing metrics and performance evaluation. Chapter 10: Future trends in strategic international marketing. |
| Côte titre : |
EB/179 |
Exemplaires (1)
| Cote | Support | Localisation | Disponibilité |
|---|---|---|---|
| EB/179 | Ebook | Bibliothèque centrale | Disponible |
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